AXA Sigorta, which leads the insurance sector with its firsts and innovative solutions it has implemented, is the 9th most prestigious award of the advertising and marketing sector. Effie won an award at the Turkey Advertising Activity Competition with the commercial film shot for "My Health is OK Insurance". AXA Sigorta, which started out with the insight that individuals in Turkey avoid going to the hospital for fear of "expenses", explains that it has become easier to go to the doctor with the complementary health insurance product "My Health is OK Insurance" advertising film. Of the people around them "honorary doctor" to expect to be self-instead of delaying to go to the doctor and seek treatment methods, urging you to benefit from supplemental health insurance commercial has garnered great acclaim from the first day of publication, with fun images.
Stating that they aim to convey their products to their customers in the best, most accurate and most creative way in their communication activities, Ozer Şimşek, President and Executive Board Member Responsible for Sales and Marketing of AXA Sigorta, said, "We attach importance to every job we do to have measurable results. Effie is also a different and valuable award because her work evaluates the returns as well as the creativity dimension. Therefore, we are proud to be deemed worthy of this award," he said.
Şimşek, who said that they have differentiated themselves from all their competitors with the advertising film they have prepared for My Health OK Insurance, said, “As AXA Sigorta, we aimed to show our customers that private hospitals are not as inaccessible as they think thanks to our products and services with the facilities we provide. With this campaign, our goal was to increase our sales and brand awareness, as well as to prevent the insured from causing greater harm to their health due to incorrect treatments or avoiding treatment. The increase in our sales is the biggest proof of the success we have achieved in this regard." Özer Şimşek also said that the appreciation of these works they have put forward encourages all AXA Sigorta employees to move their business further.